There's a lot of consumer attention focussed on the major social media platforms. It is hard to think of anywhere else that gives brands the opportunity to engage with so many people from around the world.

If you want social media to be boon for your business, you should aspire to be the best marketer in your industry. There is a lot of competition in the zero-sum game of the attention economy. You have to work hard to win at it.

You should watch out for these common marketing mistakes, and with little effort, you can avoid them.

1. Not engaging with your Fans.

Many brands make this blunder, and ignore their fan comments. They think that their job ends after they make a post on Facebook. Instead, why not have conversations and conversions with your fans?

Whenever someone comments on your social media content, respond to them. You will want to start a real conversation, so be as engaging and genuine as you can. Avoid a single word responses and generoc emojis. Always use a professional website services for your social media.

Resist the temptation to think of digital marketing as a bunch of pixels on a screen. It is so much more than that. Continuously remind yourselves that every social media profile represents a real person and act accordingly.

2. Not engaging with other creators.

Engaging with fans is necessary buy not sufficient by itself for audience growth. Your fans can only do so much for you. You can acheive faster growth through the power of collaboration. Find another brand that is related to what you do, but not a direct competition.

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